Here at My Choice Store , we stand behind offering quality diamond jewelry and luxury diamond watches at some of the lowest prices available at both brick-and-mortar retail stores and online. We value our customers, and as so, we've made it our goal to provide exceptional customer service even after the initial purchase offer a vast selection of genuine diamond jewelry pieces ranging from diamond engagement rings, Chains, Necklaces, Bracelet, Earrings and Diamond Pendants with new style pieces being added daily.